One website, two clear paths: chronic pain and chiropractic
Your site was built for chronic pain patients, and it has done that job well. Now it needs to bring in chiropractic patients too, without losing the rankings and trust you've built. We'll rebuild it on GeneratePress with a structure that sends each visitor down the right path, keeps your SEO intact and is accessible from the ground up.
What we heard on our call
- The site was built for one audience. Chiropractic was added later, so the calls to action and the path through the site aren't clear, and chiropractic doesn't rank the way it should.
- Chronic pain stays the bigger part of the business. The new site has to work for both without watering down what already converts.
- About 80% of the content is reusable. You're open to adjusting copy where the new structure needs it.
- You want to own it and run it. Adding blog posts and photos yourself, with our team on hand for bigger changes.
- Tracking has to be right. Leads in GoHighLevel should show where people really came from, not your own website.
- Accessibility should be part of the build, not an overlay added at the end.
The new structure
Two very different visitors, each with a journey written for them.
Reassure, inform, then call
They've been through a lot of care already and want proof before they reach out.
- Types of pain and treatment pages
- Success stories and the webinar
- No-cost consultation, with the phone number large and tappable on every page
Find, book, be seen
They know what they want and need a quick, local answer.
- New chiropractic section with service pages written for Cedar Rapids search
- Conditions, what to expect and insurance at a glance
- Book online or call, in two taps
A first look at your new home page
A concept to show the direction: calm and trustworthy for your chronic pain patients, quick and clear for chiropractic, with the phone number never more than a tap away. The final design is done in Milestone 2 with your own photography.
Drug-free, needle-free care that gets to the source of your pain, right here in Cedar Rapids.
Once I had my first treatment, I knew I was on the right path.Lynell · knee pain
Dr. Ben told me where it was all coming from. This guy gets it.Susan · hip and leg pain
No drugs. No needles. No surgery.
Concept only · hover the two paths · on phones, Call and Book stay pinned to the bottom of every page
What's included
Rebuild on GeneratePress
Every page rebuilt in the block editor with reusable blocks and site-wide styles, so you can add a page or blog post without touching code. Designed mobile first, with larger type and high contrast for your older readers.
SEO preservation
Before we change anything, our SEO team finds which pages rank and why (scar tissue, for example). Ranking pages keep their content and URL, every changed URL gets a one-to-one redirect, and we watch Search Console for three weeks after launch.
Local SEO for chiropractic
Keyword research for chiropractic in Cedar Rapids, up to 6 new chiropractic service pages drafted by our team for your review, schema markup for your clinic, providers and services, and a Google Business Profile check.
Accessibility to WCAG 2.1 AA
Screen reader support, colour contrast, keyboard navigation, heading order, labelled forms and alt text on every photo, tested page by page. No overlay plugins.
GoHighLevel + tracking
Google Tag Manager and GA4 set up across InMotionPainSolutions.com and InMotionPain.com as one journey, with source, campaign and Google click ID passed into GoHighLevel on every form and the quiz. Tested end to end from a real ad click.
Speed and photos
Your photo library resized for desktop, tablet and mobile, compressed and lazy-loaded. Target: 90+ on Google PageSpeed Insights for the main page templates at launch.
Your site, your accounts
We build on a private staging site, then launch on your hosting and domain. You have full admin access throughout.
Training + 30 days of fixes
A recorded walkthrough on adding blog posts, pages and photos, plus 30 days of free fixes after launch.
What we checked before quoting
Your current site
About 53 pages and 6 blog posts, including 20 success stories, 7 pain type pages and 6 treatment pages, built on Elementor. Only one page covers chiropractic today, so the chiropractic section is new.
Accessibility rules
If the clinic bills Medicare, HHS rules require websites to meet WCAG 2.1 AA by May 2027 (15+ staff) or May 2028 (smaller clinics). We'll build to that standard from day one.
Online booking tracking
Bookings go straight into your EHR. If its booking page allows a tracking code, we track completed bookings. If not, we track "reached booking" as the conversion, as we discussed.
HIPAA boundary
Website forms collect only name, contact details and interest. Anything medical stays in your HIPAA-compliant GoHighLevel forms, and no patient details are sent to Google.
Milestones and pricing
Audit and new sitemap
SEO audit of what ranks, keyword research, full URL and redirect map, and the new two-path sitemap for your sign-off.
Design
Home page and key templates (service, pain type, success story, chiropractic, blog), desktop and mobile, built around your brand.
Build and content
All pages rebuilt on staging, content and photos moved across, new chiropractic pages written and added, schema in place.
Tracking, testing and launch
GTM, GA4 and GoHighLevel tracking, accessibility and speed testing page by page, redirects live, launch on your hosting, training.
Your $5,000 ballpark would cover a standard rebuild. The difference is the parts that protect the business: moving ~60 pages without losing rankings, building and testing to WCAG 2.1 AA, a new chiropractic section written for local search, and fixing lead tracking properly.
After launch: care plans
You mentioned you don't expect to change the site much, but you want it secure, backed up and up to date. Here's what we'd recommend.
| Plan | What it covers | Monthly |
|---|---|---|
| Essential | Monthly WordPress and plugin updates (tested on staging), daily backups, uptime monitoring | $99 |
| Standard Recommended | Everything in Essential, weekly updates, security monitoring and malware scans, 1 hour of changes each month | $199 |
| Priority | Everything in Standard, same-day response on urgent issues, 3 hours of changes, monthly SEO and speed report | $349 |
| Ad hoc work | New pages, landing pages and larger changes | $40 / hour |
When is it done?
What we need from you
- Access to WordPress, hosting, Google Search Console, GA4, Tag Manager and GoHighLevel
- Your photo library on Google Drive
- Practice Studio booking details, or a contact there, so we can check tracking options
- Feedback within 2 days on the sitemap, designs and new chiropractic copy
- A short weekly check-in call or message thread
Relevant work
How we work
- One point of contact. I'm your contact throughout and translate everything into plain language. Our in-house team of around 70 designers, WordPress developers, SEO specialists and QA testers is based in Pakistan.
- Full visibility. An Asana board with every task, so you can check progress any day.
- Pay as it's delivered. Fixed-price milestones on Upwork, released only when you've reviewed and approved each one.
Next steps
- Review this proposal and send any questions. Happy to walk through it on a quick call.
- Accept on Upwork and we'll start Milestone 1 right away.
- Share access and your photo library, and your sitemap is ready for review within two weeks.